Collection: [GUESS] Guess

The birth of GUESS dates back to the jeans fashion launched by Paul Marciano, the current chairman and creative director, in California, USA. It evolved into GUESS fashion with the concept of "Young, Sexy, Adventurous" by fusing with his unique European sensibility. With innovative design, marketing, and distribution, it has grown into a fashion brand that is widely recognized, especially among young men and women. Now, GUESS has 1,690 boutiques in 90 countries around the world, and continues to attract people around the world as a total brand that offers apparel, bags, shoes, watches, accessories, eyewear, and more. In the United States, where it originated, many celebrities have been using GUESS over the years, which shows how deeply it has penetrated the market. Among them, GUESS WATCHES, a fashion watch brand that boasts a sales share of more than 5 million units per year, started as a fashion watch for men and women in 1984. Its cutting-edge design continues to be supported by fashion-conscious users.